Job title: Lead Platform and Technical

Company: Diageo

Job description: Job Description :

• Experience in supporting digital and eCommerce capabilities for marketing is a must (Content/eCommerce/ CRM/Media/Analytics)
• Hands-on and working knowledge on marketing platforms like Salesforce, CMS, Database, GA, SEMRush
• Experience in providing insights into the marketing technologies required for delivery
• Experience in the alo-bev or CPG space highly desired
• Broad knowledge of emerging marketing technologies
• Project or program management experience in dealing with medium or large projects
• 3-5 years of practical experience in using Agile Development Methodology (SCRUM or KANBAN) for Project Delivery and Product Management
• Prior experience in a Digital Agency, Internal Marketing IT Function or Strategy Consulting firm

The-Bar

– Participate in digital marketing strategy and planning, translate business demands into IT service requirements, leading projects with internal and external stakeholders, monitoring operations of IT deployments, and – on a strategic level – striving holistically for digitalization of business
– Work with business stakeholders to identify demands in alignment with business value and IT governance strategy
– Develop a thorough understanding of business needs and translate them into IT requirements
– Accountable for code development, end-to-end execution, testing & maintenance of The-Bar website
– Ensure compliance with Google Core Web Vitals and optimize the site performance continuously
– Work with the Google Analytics team to set up tracking and generate periodic reports
– Implement new capabilities like Geo-tagging, one-trust cookie management, chatbot and behavioral tracking on the website
– Help deliver campaign specific experiences (landing pages, chatbot, QR codes, AR/VR etc.) for the brands and The-Bar

D2C and new MVPs

– Set up D2C capabilities including store front, offer management system, personalization engine, product recommendation engine, A/B testing, registration, retargeting CRM journeys, integration with payment gateways, order fulfillment and reporting & analytics
– Integrate The-Bar website with e-Com platforms/apps like Swiggy, Booozie, Big Basket and other emerging players
– Set up required IT infrastructure to support MVPs for The-Bar. E.g. forums, community, virtual experiences

1st party data and CRM journeys

– Drive 1st party data acquisition initiative across channels, develop data standardization practices
– Define data cleansing, match and merge, deduplication process and develop necessary tech capabilities
– Work with agency partners and brand teams to identify data acquisition opportunities across campaigns
– Integrate data across sources in the master data repository and CRM systems
– Activate data through CRM platforms, develop multi-touch journeys, segmentations, content templates and campaign reports
– Monitor and optimize performance of the CRM journeys

Build capability, tools and processes

– Study latest trends in technology and provide thought leadership on how to make effective use of the emerging / disruptive tech
– Knowledge of owned and 3rd party platforms across content, community and commerce in the industry
– Understanding of the tech ecosystem and partners/vendors
– Take initiative in solving complex technical problems and recommend original solutions and design approaches to platform requirements, making decisions between competing solutions
– Own technical design, logical and physical design of the solution, coding, testing, and debugging
– Ensure conformance with the overall architectural guidelines
– Understand existing local and global marketing technology architecture and platforms and leverage capabilities as applicable
– Partner with service providers & business owners on IT service implementation
– Guide the roll-out and drive the performance and delivery quality continuously
– Oversee the IT service delivery to adherence to InfoSec, and other regulations (industry and Diageo specific)
– Be the IT advisor to business on current IT services & future IT needs
– Monitor the utilization of IT innovations, promote new services which can create additional business value.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type : Regular

Primary Location: Bangalore HO

Additional Locations :

Job Posting Start Date : 2022-08-26-07:00

Expected salary:

Location: Bangalore, Karnataka

Job date: Sat, 27 Aug 2022 22:52:55 GMT

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