Job title: ImpactGuru – Manager/Senior Manager – Programmatic Ad Operations
Company: Impact Guru Technology Ventures Pvt Ltd
Job description: About Us :
ImpactGuru.com, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency.
ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.
ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India’s #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.
ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru’s senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making a significant positive social impact on society, then Impact Guru is the right place for you.
Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team
Location : Mumbai (Andheri – East)
Team Size : 700 +
Role responsibilities :
1. Create the product feed from scratch for all permutations, executing and measuring the campaigns on DV360 to deliver the impact.
2. Implement self-developed Bidding scripts via DV360
3. Provide recommendations, and executing strategies for Campaign Structuring, Targeting, Creatives, Betas, and other facets of Programmatic Marketing
4. Driving maximum business impact from campaigns.
5. Driving growth for all portfolios that cover verticals: DIY Crowdfunding/Fundraising & Accelerate Crowdfunding/Fundraising.
6. Analyze reporting dashboards, and key reporting tools, and identified key areas of importance
7. Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.
DSP (DV360, Media Math, Amazon DSP, Yahoo DSP, RTB House, Criteo)
Expected salary:
Location: Mumbai, Maharashtra
Job date: Wed, 13 Jul 2022 06:06:49 GMT
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