Job title: Impact Guru – Head – Performance Marketing
Company: Impact Guru
Job description: Company Details:
ImpactGuru.com, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India’s #1 angel investor group) with participation from various other investors from the USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among the top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. ImpactGuru’s senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40.
If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is also making a significant positive social impact to society, then Impact Guru is the right place for you.
Website: https://www.impactguru.com/
Team: https://www.impactguru.com/team
Responsibilities:
– Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
– Managed a monthly spends of INR 50+ Lakhs
– Working experience of working on New Acquisition, Remarketing & Retention campaigns
– Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
– Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
– Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
– Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
– Be proactive, have a passion for improving business
Skills Required:
– 3-7 years of industry experience (agency or editorial) is a plus.
– Bachelor’s/PG degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
– In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
– Excellent problem solving & analytical skills.
– Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
– Ability to multitask in a fast-paced work environment.
– Punctual and dedicated to meeting goals & deadlines.
– Able to effectively work independently, and as part of a team.
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 07 Jul 2022 02:08:46 GMT
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