Job title: Product Marketer Specialist
Company: iMocha
Job description: Description
Want to join a dynamic, rapidly growing SaaS company that’s disrupting a multi-billion-dollar industry?
At iMocha, we’re building cloud-based skill-first solutions to handle every skill assessment in the world. Imagine every interview you attend, every learning course or certification you complete, every learning quiz, every hackathon, every recruitment drive – there’s an accompanying unique and nuanced skill gap analysis taking place in the background through skill assessment. The skill assessment content design behind skill assessments — the questions & answers, question types, fraud detection, cheating prevention, learning adoption, and training effectiveness — is a multi-layered, multi-dimensional mess of complexity, with scientific methodologies & compliance applied by businesses every day. We are pioneering technologies to make the complicated world of skill assessment easier for our customers.
The Product Marketing team is responsible for buyer persona analysis, buyer journey analysis, messaging and positioning, competitive analysis, win-loss analysis, crafting customer success stories, product launch and Go-to-Market activities. We are looking for a dynamic content expert and product storyteller to join iMocha’s Product Marketing team. In this role, you will be responsible for developing various internal & external assets or collaterals by translating product strengths into compelling content. You will collaborate cross-functionally with Product Management, Sales and Marketing to enable them with a solid foundation of product related assets.
Roles & Responsibilities:
- Collaborate with Product Management to distil key functionality and benefits for product features and turn them into product messages
- Deeply understand the market region and respective buyer personas to effectively write value propositions and differentiating messages
- Perform secondary research for competition analysis and prepare differentiation sales content
- Develop content for website, email content, webinar presentations, newsletters, presentations, datasheets, whitepapers, case studies, video scripts and other collaterals
- Work closely with product marketing team to write content based on lead conversion, nurture strategies for pipeline progression
- Collaborate with other product marketers to develop cross-portfolio content
Basic Qualifications
- 2-4 years of relevant work experience in fields such as content writing for technical products
- A Bachelor’s degree in English Literature or Journalism or Mass Communication or relevant field of studies
- Demonstrated ability in writing collaterals like datasheets, brochures, cases studies, video scripts for technology products
- Good communication skills to articulate problem statements, product advantages and benefits, value propositions
Good-to-have Qualifications
- Comfortable in front of camera for videos, hosting webinars or podcasts.
Responsibilities:
Eligibilities:
Expected salary:
Location: Pune, Maharashtra
Job date: Thu, 25 Aug 2022 03:33:29 GMT
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