ImpactGuru – Vice President – Performance Marketing & Analytics

  Paramedical Vacancy

Job title: ImpactGuru – Vice President – Performance Marketing & Analytics


Job description: About Us :, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency. has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners. was incubated at Harvard Innovation Lab in the USA in 2014. recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India’s #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East. was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks. was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru’s senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making a significant positive social impact on society, then Impact Guru is the right place for you.

Website :

Team :

Location : Mumbai (Andheri – East)

Team Size : 600 +

Role responsibilities :

1. Driving all Paid Digital Marketing efforts

2. Being a thought leader in everything about Digital Marketing

3. Focusing on strategic as well as tactical efforts to achieve growth

4. Driving maximum business impact from campaigns.

5. Driving growth for all portfolios that cover verticals: DIY Crowdfunding/Fundraising & Accelerate Crowdfunding/Fundraising.

6. Manage channels Like Google Search, Facebook, Youtube, display, Affiliate, retargeting) to acquire new users.

7. Manage channels to reach existing customers to drive high repeat business at a low cost, with the help of engagement tools-Mo Engage, CleverTap – Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats.

8. P&L responsibility for our B2C operations

9. Plan and execute monthly and quarterly plans to scale the user base and manage marketing spending.

10. Responsible for strategic partnerships and alliances.

11. Visualize and build the required analytics dashboards and insight tools.

12. Drive marketing efficiency through optimizing channels and campaigns for cost and performance managing both the cost of traffic and the cost of acquisition.

13. Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.

14. Metrics: GMV, ROAS, CPA, LTV, Retention Rate%. etc

15. Managing a Digital Marketing team of 20+

Women-friendly workplace:

Maternity and Paternity Benefits

Expected salary:

Location: Mumbai, Maharashtra

Job date: Mon, 28 Mar 2022 03:11:12 GMT

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