Manager, CRM C and E and Media Engagement

Job title: Manager, CRM C and E and Media Engagement

Company: Novartis

Job description: 4! Four areas in global health we re focusing on to make a difference in people s lives. Your work will be important in helping more people understand our incredible commitment to bring transformative medicines to more people worldwide
Your responsibilities:
Your responsibilities include, but are not limited to:
To lead cross-franchise communications and patient engagement initiatives for CRM franchise and manage media relations – Establish reputation of Novartis as THE cardio-metabolic and renal company in India (3-5 year vision).
Establish, develop and coordinate communication plans in-line with CPO and corporate strategic goals, and desired market position for identified therapies/ brands.
Work closely with the brand teams to drive performance through insight-driven patient-facing communications strategies and targeted content for an Omni-channel experience (in-clinic, traditional, social and digital channels).
Create and execute innovative strategies towards enhancing awareness of public and healthcare professionals as part of market development and category expansion initiatives. Manage agencies and budgets, track progress, ensure deadlines are met, and ensure quality and compliance.
Counsel the Franchise teams to ensure compliant patient engagement activities, including patient support programs.
Support crisis communications and issues management in the India on a needs-basis. Media engagement for reputation building strategies and initiatives for the India organization.
Minimum requirements What you ll bring to the role:
Effective stakeholder relationship management proven ability to build trust in stakeholders and influence decision-making.
Excellent communication skills, verbal & written. University Degree in Communication, Business or Science.
Patient acumen and understanding of the patient drivers, health care system dynamics.
Business acumen and understanding of medicines lifecycle, a deep knowledge of clinical development
8+yrs of professional experience working in Pharmaceutical industry, on brands in a major corporation, trade association or public relations agency. Experience in Media relations/digital marketing/media planning.
Experience in the healthcare industry highly desirable.
Why consider Novartis
799 million. That s how many lives our products touched in 2019. And while we re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people s lives
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you re given opportunities to explore the power of digital and data. Where you re empowered to risk failure by taking smart risks, and where you re surrounded by people who share your determination to tackle the world s toughest medical challenges.
Imagine what you could do at Novartis!
Commitment to Diversity & Inclusion:
Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusion workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.
Novartis is an equal opportunities employer and welcomes applications from all suitably qualified persons.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here:,

Other details

Expected salary:

Location: Mumbai, Maharashtra

Job date: Thu, 13 May 2021 07:09:57 GMT

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